Mission & Vision

What we stand for and where we are heading.

Cannanova stands for knowledge, innovation, health, entrepreneurship and culture surrounding cannabis — united on one international platform.

Mission & Vision

Mission

Our mission is to create an international platform where knowledge, innovation, health, entrepreneurship and culture surrounding cannabis come together.

Vision

Our vision is a future where cannabis is recognised as a versatile and valuable plant that can contribute positively to health, wellness, sustainability, innovation and economic growth.

Changing the narrative ;  Redefining cannabis through education, culture and innovation.

For decades, cannabis has often been associated with stereotypes and misconceptions. While the Netherlands is globally recognised for its coffeeshop culture, there has never been a large-scale platform dedicated to showcasing the industry in a professional, educational and responsible way. Our event aims to change that.

We are creating a place where businesses, entrepreneurs, educators, healthcare professionals and consumers come together to exchange knowledge, build meaningful connections and celebrate the positive impact of cannabis culture.

Rather than focusing on consumption, we focus on innovation, entrepreneurship, education, creativity and community.

Together, we want to demonstrate that the cannabis industry is about much more than a product — it is about people, ideas and progress.

Our commitment

Six principles we stand for.

Education first

Providing visitors with reliable information through workshops, expert speakers and educational sessions.

Driving innovation

Creating opportunities for new businesses, technologies and partnerships that will help shape the future of the cannabis industry.

Building community

Connecting consumers, entrepreneurs, coffeeshops, brands and professionals in one inspiring environment.

Supporting local businesses

Giving coffeeshops, lifestyle brands and entrepreneurs a platform to showcase their identity through merchandise, innovation and collaboration.

Responsible representation

Promoting professionalism, transparency and responsible consumption while helping reshape the public perception of cannabis.

Celebrating culture

Highlighting the creativity, history and diversity of cannabis culture through art, fashion, music and design.

Discover Cannanova up close.